Cinema, Entrepreneurship, and one of the 20th greatest writers

Nir Hindi | ニール ヒンディ
The Artian
Published in
2 min readAug 1, 2022

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One (interesting) fact you should know about the cinema in Ireland and how it relates to the Irish writer James Joyce.

Joyce is one of the most influential and important writers of the 20th century. His most famous book is Ulysses, published in 1940. “Before Joyce, no writer of fiction had so foregrounded the process of thinking,” wrote Declan Kiberd, an Irish writer and scholar.

But Joyce was more than an artist. He was also an entrepreneur — the one who opened the first Cinema in Dublin.

Just like a great entrepreneur, he recognized an opportunity, raised the money, secured his equity, built the product (theater) with its features (films), promoted it (strong PR & marketing), and made it a success. “

But as David McWilliams wrote in his article, “the lazy idea of the indigent creative set against the uninspired commercial, the ingenious bohemian versus tedious bourgeois, remains as powerful as ever.”

Should we be surprised that Joyce, the artist, was also Joyce, the entrepreneur? You will know the answer if you follow our work at The Artian.

As Mcwilliams wrote, “[artists and entrepreneurs] see possibilities where others see limitations, bringing the previously unimagined into being. Both have skin in the game, living in the theatre of risk, performing on the public stage of jeopardy. Failure can be brutal and success is often a prelude to future disappointment but they are driven ever-forward by self-expression; it’s in the DNA of these independent, slightly unreasonable, regularly difficult people. Cussed mindsets have no alternative. Both the artist and the entrepreneur suffocate when shackled by a boss, a wage or an insurance premium.”

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Nir Hindi is an entrepreneur and lecturer who founded The Artian, a transdisciplinary consulting company that applies artistic mentality, methods, and practices in technology and innovation spheres.

He especially advocates the connection between artistic and entrepreneurial mentality, two areas that fuel each other and provide endless mutual learning opportunities.

He is part of Cotec’s 100 experts to promote innovation in Spain, mentors and judges at creative entrepreneurship programs at Harvard and MIT, a member of the Cultural Leaders Network at the World Economic Forum, and an adjunct professor at IE Business School. He hosts the podcast “Shaping Business Minds Through Art.

This post was originally published on his Linkedin.

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Nir Hindi | ニール ヒンディ
The Artian

Founder of The Artian, a transdisciplinary training company that adopt practices and methods from the art world and implements them in a business context.