Don’t Quote Steve Jobs. Listen to Steve Jobs

Nir Hindi | ニール ヒンディ
The Artian
Published in
2 min readSep 8, 2022

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Here is a thought: Stop quoting Steve Jobs.
Instead? Start listening to Steve Jobs. 👇🏽

Too often, I see presentations, tweets, videos, TikToks, blogs, or IG posts that quote Steve Jobs and what he had done or suggested doing.

But here is the issue. So many of these quotes and examples forget one thing — to focus on the mindset Steve Jobs brought to Apple.

That’s why we need to listen to one of his most overlooked advice: “Technology alone is not enough. It’s technology married with the liberal arts, married with the humanities, that yields the results that make our hearts sing,” he said on the launch of the iPad 2 on March 2, 2011.

Steve Jobs. March 2, 2011.

Watch it here:

Even though he shared what drives Apple, many business leaders still ignore his profound advice. Here is an exercise, would Job’s approach have been different if Apple was agriculture, real estate, or even a bank and not a technology company? I highly doubt it.

Steve Jobs saw, understood, and implemented art as an integral part of their work.

So next time you read his quote about marketing, customers, products, or technology, ask yourself one simple question: how do the arts integrate into it?

And if you are looking to learn more about it, well, always contact us at The Artian 😃

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Nir Hindi is an entrepreneur and lecturer who founded The Artian, a transdisciplinary consulting company that applies artistic mentality, methods, and practices in technology and innovation spheres.

He especially advocates the connection between artistic and entrepreneurial mentality, two areas that fuel each other and provide endless mutual learning opportunities.

He is part of Cotec’s 100 experts to promote innovation in Spain, mentors and judges at creative entrepreneurship programs at Harvard and MIT, a member of the Cultural Leaders Network at the World Economic Forum, and an adjunct professor at IE Business School. He hosts the podcast “Shaping Business Minds Through Art.

This post was originally published on his Linkedin.

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Nir Hindi | ニール ヒンディ
The Artian

Founder of The Artian, a transdisciplinary training company that adopt practices and methods from the art world and implements them in a business context.